SIGNAGE / WAYFINDING / COLLATERAL

Every year, the Mott Children’s Hospital rents out S Main Street for the charity fundraiser  “Event on Main.”

I worked with InPrint, Inc. to create all signage and stationery for the big day, given a “lemonade stand theme” art direction. However, I was told this theme was somewhat of an arbitrary choice by the committee. My goal was to make this choice feel intentional.

Early pitches for the art direction, by InPrint Inc.

The logo, type, colors, and assets had already been decided. So now what?

My solution was simple: texture the assets using typical kid’s art supplies, to be reminiscent of a homemade lemonade stand sign. This would hopefully remind patrons that the onus of the event was the children in need. I reimagined the theme with marker, construction paper, washable paint, chalk, and tissue paper.

For "Closed" signs, I used a picket fence to indicate that the area was "fenced" off.

Table tents that were placed at the dinner tables

SPECIAL THANKS

Susan Cybulski
For her wonderful patience and mentorship.

Every year, the Mott Children’s Hospital rents out S Main Street for the charity fundraiser “Event on Main.”

The logo, type, colors, and assets had already been decided. So now what?

LetterPress Chocolate

Every year, the Mott Children’s Hospital rents out S Main Street for the charity fundraiser  “Event on Main.”